Outdoor advertising - one of the most controversial types of business, which is not surprising: the visual perception of each his own, one that seems attractive, another may seem ugly. But without her in Moscow and many other cities do not do business: there is maximum asymmetry of information on products and services, in addition, thanks to the Soviet building a shortage of retail space...
It is easier to throw than repaired - the motto today is more and more goods: Many things go wrong immediately after the warranty period. This is no accident, but part of the strategy manufacturers. They make billions, making us as often as possible to change phones, televisions and even cars.
Internet as a tool for solving marketing problemsToday, the possibilities of the Internet is used to a lesser extent as a means of communication and as - as a powerful tool to solve marketing problems for any company... Extension...
Deputy General Director of Group-IB Pisemsky Alexander spoke about the spam market in Russia.According to the latest Symantec, Zone. Ru was the most dangerous in the world because of the activity of spam. In May alone, the amount in RuNet increased by more than 50%, to 34.1% of total... Extension...
Most Russian companies are moving ahead in social media, have difficulties not only with the completion of the audience in their communities, but also with its retention. This time we decided to try to figure out what and how to talk to companies in social media... Extension...
Despite what has been said a lot about the difference between marketing sales, many continue or confuse them, or considered as one and the same. This leads not only to confusion in the company, but also a substantial financial loss. In this case, the worst thing is that not everybody is aware of this fact. Apparently... Extension...
Speaking of scams on the market promotion of sites, we can not raise the main issues: Why does the fact of fraud is possible, and so often? What are the prerequisites for its occurrence? What schemes and methods scammers use? Extension...
Before continuing review of the main areas of social media, we have decided to discuss whether it is possible to measure the effectiveness of the companies in the social media...
The golden rule, which bequeathed us great people, learn from the mistakes of others
To date, the advertising market, there are many proposals for the promotion of products and services. Many are also conservative use old tools to promote TV, magazines and billboards...
Key points to consider when choosing to promote on the Internet:The purpose of promotion (active time to market, maintaining the brand, passive sales through the Internet)Activities of the company, the Internet activity of the target audience
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